74th & Columbus [NW Corner] (May 6, 2012)

It's unclear whether J.M. Horton — which was acquired by Borden in the late 1920s — actually operated a business at this location. According to The New York Times, the inscriptions on many of these buildings were intended as advertisements directed at passengers on the Elevated train that ran along 9th Ave until the 1950s.                                CLICK IMAGE TO ENLARGE